Business Essential Guide to Marketing Planning
Type
Book
Authors
ISBN 10
0273773631
ISBN 13
9780273773634
Category
books
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Publication Year
2013
Publisher
Pages
299
Subject
marketing, market, planning, cost, business, strategic planning, strategic market
Tags
Series Name
Description
Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach offers practical guidance on how to research, prepare and present a great marketing plan. This text includes examples of marketing in action from well-known organisations, practical exercises to allow the reader to apply their knowledge and case studies with questions to reinforce understanding of the concepts and strengthen planning skills. - from Amzon
Number of Copies
1
