Business Research Methods for Business Students

Type
Book
ISBN 13
9780273750758 
Category
books  [ Browse Items ]
Publication Year
2012 
Publisher
Pages
696 
Subject
business, collection, organisations, selection, data, planning, research  
Series Name
Description
A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. The sixth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the 'student choice' and run-away market leader. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines. The following online resources support the text: *For Students: self-assessment questions, glossary, revision "flashcards", tutorials for SPSS and NVivo, plus Smarter Online Searching Guide * For Instructors: teaching manual, powerpoint slides, testbank - from Amzon 
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